• Your visitors will not read your website from beginning to end. Don't assume they will understand or even notice all the details that you have spent so much time explaining.
  
  

  >   Help your readers quickly find the answers to their questions. This guide can help you prioritize your content to focus attention and have them click.

• Don't start by writing the home page. 
    >   How can you summarize your content before you've written it?
  
  
• A website is best built from the inside out. Make your home page last.
  
  

• Don't start your site by choosing the color scheme and other aesthetic details.
    >   First, ask yourself, what are my readers looking for?
  
  
• And remember, your own taste may not be relevant.
  
  

• Avoid using too many pictures.
    >   Plan your site, write the content first, then illustrate it. 
  
  
• Don't fall into the trap of thinking that eye-catching photos will make your site a success. If they're not relevant they will be ignored, or worse, they will distract the reader from the message.
  
  

• Don't just start writing without a plan.
    >   Even if you feel inspired to write and write, website visitors scan more than they read. Content needs to be very clear and well organized so that the information being searched for jumps off the page.
  
  

• Don't just think about what you personally like.
    >   Ask yourself, who is this website for? What questions might they have?
  
  
• Adopting your reader's point of view is one of the keys to success.
  
  

• Your new site will not magically increase your sales overnight.
    >   As with a physical store, you need more than just opening up shop to capture the interest of your customers.
  
  
• Your Website will be an important part of your strategy, if you plan it well.
  
  

• Don't think that once the site is done it can be abandoned.
    >   It's important to maintain and improve your site daily and weekly.
  
  
• Your visitors and Google both value updated content. It can also be fun to get into that habit.
  
  
• Don't starting thinking that it's too hard or beyond your capabilities. 
   >    We honestly don't believe so. Nobody knows more about your business or activity than you do. Think about your audience and make use of our write for the web guide. Learn from other sites and have fun. Time will fly.
  
  
• Don't think that you need to be an expert. 
    >   You simply don't. But getting help at times can be a good idea. What is important is to understand the needs of your readers.
  
  
•  SimDif is so easy to use, you can hire a professional photographer or logo designer and still keep control of your own site.