When your reader comes to a page he or she should be able to quickly find the answer to his questions.

Thanks to the clarity of your content the reader will soon formulate a new question.

Make sure they have direct access to the pages answering these questions. How? That is what this guide is about.

There is an especially clear menu on the left for just this purpose. 

However, and especially because most people use phones, you should also: 

Help your readers by creating links within your pages

Different readers may come up with different questions. Your job is to know these questions and provide the quickest way to reach the answer: the right link to the right page. 

The best place to place these links is on the word(s) that describe the topic itself. 

This circulation within your site is a very important quality to cultivate. 

Visiting more pages of your site will help your readers build a lasting mental picture of it. The more questions you can answer, the higher the chances that your visitor will make a purchase, or making a booking enquiry, from your site.

You should also read this page on how best to implement links on your site.